Saudi Arabia has announced the official identity for its 95th National Day, celebrated on September 23, under the theme “Our Pride is in Our Nature” (ʿIzzna bi ṭabʿna), reflecting the Kingdom's core values of pride, strength, and unity.
New Identity Highlights Saudi Values
The General Entertainment Authority (GEA), chaired by Turki Alalshikh, introduced the 2025 National Day branding. This year’s theme emphasizes the natural qualities that shape the Saudi people—generosity, ambition, authenticity, and strength.
This identity not only celebrates 95 years of unity but also encourages all Saudis to embrace the characteristics that define the nation and its proud people. The slogan aims to unite everyone under a shared sense of history and purpose.
Campaign Materials and Official Guidelines
All public and private entities are encouraged to adopt the new visual identity in their events and marketing materials. A comprehensive official design guide is available, offering:
- Logos and color palettes
- Typography and slogan usage
- Hashtags and social media templates
- Video and print design guidelines
National Day Celebrations Across the Kingdom
Saudi National Day is deeply cherished by citizens and residents alike. This year’s events are expected to be bigger and more emotional, featuring parades, concerts, cultural showcases, and fireworks across major cities.
People across the Kingdom express their patriotism through decorations, traditional attire, and sharing messages on social media using the official hashtags.
National Day isn’t just about celebration—it's about reinforcing national unity and identity. The 95th National Day theme “Our Pride is in Our Nature” symbolizes the deep cultural and moral values rooted in Saudi society.
With Vision 2030 underway, such initiatives help align citizens with the country’s long-term aspirations and modern outlook.
How to Participate
Citizens, companies, and creatives can participate by incorporating the branding into their content, social media campaigns, and public events. The toolkit ensures that the identity remains consistent and professional across all platforms.
Whether you're attending public parades or hosting local community activities, using the official design elements will show your pride and unity with the Kingdom's message.
